November 2025:
Rethink the Frame
Nonprofit communications can unintentionally reinforce negative perceptions when they focus on what is broken. This session will explore how reframing language builds trust, credibility, and stronger connections with the audiences that matter most.
Meredith Krantz, President & CEO of Krantz Strategies, will share research, real-world nonprofit examples, and audience insights to show how even small shifts in phrasing can influence support by up to 30 percent. She works with nonprofits, public health leaders, and community organizations to shape narratives that reflect dignity, resilience, and shared goals.
Attendees will leave with actionable ways to refresh messaging, avoid common pitfalls, and strengthen alignment between their mission and the language they use.
What you'll learn:
How to refresh your messaging
How shifting language builds trust and credibility.
How to avoid common pitfalls
Strengthen alignment between your mission and the language you use
What you'll do:
Participate in an interactive brainstorming session
Leave with actionable next steps
Mingle and network